There are alot of issues covered in the film, and it is achieved through a variety of video interviews with some of our times most influential industrial designers. Even though alot of the key issues are covered using technical design jargon and at times almost impossible to understand for us layman, it does attempt to leave the viewer with a sense of accomplishment. In that they have been educated on a subject not ever covered in the news or any other media.
I think all in all Objectified is about the education of what design is, and what it does for us. It is difficult to scale such a vast field down to a measly 75 mins (approx) but I think it is achieved well. It is obviously only the tip of a expansive and ever changing market, but the film achieves a sense of knowledge. It offers an educated and at times visually intriguing look into design.
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