Friday, August 13, 2010

Mood Board - Mens Razor

Here it is finally! The mood board... I tried to create a board which captured the essence of what my product will aim at. I chose to do a mens razor, the disposable single use kind.

I chose images which created the idea of speed, freshness, movement, surging of emotion and a sense of excitement you don't find with other razors. The lifestyle and lifestyle choices the user of my product lives is attempted to be captured with the bungee jumping, sky diving, snowboarding... its the adrenaline and the chase of that rush.

I hope you enjoy the poster and thanks for reading....

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